MEA CULPA BRAND
IDENTITY
Marka Felsefesi: Sorumluluk, Yolculuk ve Kendini Bulma
- Depth of Meaning: Mea Culpa symbolizes taking responsibility for all decisions and choices, not just mistakes. It represents the search for individual growth and authenticity.
- Source of Inspiration: Inspired by the book “School of the Gods”, the brand's philosophy is to discover one's own journey and transform both oneself and one's environment.
Brand Values:
1. Authentic Story: Every product carries traces of the life journey of the brand's founders. This gives customers a story, not just a product.
2. Cultural Richness: It creates timeless elegance by combining the historical texture of the Silk Road and Eastern Anatolia with modern designs.
3. Sustainability: Respects the environment and people by working with organic materials, handcraftsmanship and traditional artisans.
4. Personalization: Each product carries a unique and special story. This makes customers feel valued.
Target Audience:
- Demographics: 25-45 years old, aesthetically and quality conscious, festival and music lovers and ethical consumers.
- Psychographics:
- Open to artistic and cultural values.
- Prefer simple, timeless designs.
- Looking for a story and philosophy beyond the product.
Brand Sound and Style:
- Language: Elegant, eloquent, sincere and story-oriented.
- Intonation: Inspirational, nostalgic and deep.
- Style: The texts reflect the mystique of the Silk Road and the warmth of the East.
Visual Identity:
1. Color Palette:
- Earth Tones: Evokes natural and organic materials.
- Gold and Mother of Pearl: A reference to the luxury and splendor of the Silk Road.
- Natural Whites and Beiges: Representing simplicity and purity.
2. Logo:
- A minimal and modern design.
3. Packaging:
- Fabric bags, natural paper labels.
- The labels tell the story of each product.
Messaging
- Slogan Suggestions:
- “Every Decision is a Journey.”
- “Stories Touching Time.”
- “Inspired by the East, Inside Modern Life.”
Mea Culpa's Strategic Objectives
1. E-commerce and Social Media: Reaching potential customers through Instagram with a strong aesthetic language.
2. International Promotion: Positioning as a brand that introduces Turkey's cultural richness to the world.
3. Local Craftsmanship: Supporting social responsibility projects with a greater emphasis on handmade products.
Vision
As I set out with the dream of educating children and making a difference in their lives, I met my husband who had the same vision. Together, we founded the Mea Culpa brand, which represents our life story and the decisions we make responsibly. Our journey of self-development led us to explore the world and get to know new cultures. This journey inspires our designs that will make you feel special.
About Us
Mea Culpa, “benim hatam, benim tercihim” anlamına gelir. Bizim için bu ifade, her kararın ve sonucunun sorumluluğunu cesurca üstlenmeyi simgeliyor. Her seçimin bir anlam taşıdığına inanıyoruz ve hayatın getirdiği her şeyi kucaklıyoruz. Doğal, el dokuması kumaşları doğrudan Türkiye’nin doğusundaki tarihi İpek Yolu bölgesinden özenle temin ediyoruz. Her bir parça yalnızca bir kez üretiliyor ve sahibine özel bir hikaye taşıyor.